Many non-profits don’t realize that it is very important to optimize their websites or any other digital presence that they have including blogs and social media pages. This is especially true for these non-profits as they do not have the resources larger companies may possess. I had no idea that there was such a thing as Search Engine Optimization (SEO) until I had a few of my digital marketing classes. I didn’t know that you could use this to appear higher on search results and am still learning how this can be done.
You may be asking yourself a few questions right now which may include: What is SEO? What can SEO do for me?
SEO is a field in marketing that specializes in improving and increasing your websites organic (non-paid) search engine results. If a person can use SEO correctly and successfully they can improve rankings, drive traffic, and increase awareness in search engines for their LinkedIn page.
How do you know if you need to optimize your non-profits website and other digital media with SEO. One way to tell is use keywords that someone would search to find you and your profile. If you can’t find your page on the search engines first page, you may want to look into SEO.
One way is to add keywords in your headers, titles, and your content. To find keywords that may help to boost your site you can research on google ad words or even google trends.
This allows you to see words that are search more than others and compare them. This method would allow you to pick out specific words that could be used in your profile and content that could boost your rankings in the search engine if someone was searching those specific words.
However, it is very important to remember that SEO is always changing. Using SEO in digital marketing will continue to be a priority to those who want to remain competitive on the web. They need to keep up to date with new ways of improving their SEO and to stay ahead of others who may offer the same services.
That is why it is important to optimize your non-profits pages or any other type of digital media that may be important for you to be high in the search results. SEO can give you an advantage over others and may even help to drive donations, volunteers, and others to your non-profit.